Happy Plugs

Happy Plugs was founded in 2011 from a simple but powerful idea: why aren’t there headphones that match your style and mood? When founder Andreas Vural unsuccessfully searched for colorful headphones for his partner, he took the initiative and painted a pair himself. The response was immediately positive, highlighting the need for stylish, affordable headphones that combine function with fashion. The brand quickly gained traction, and by 2016, Happy Plugs was sold at over 10,000 retailers in more than 70 countries, with over 10 million customers worldwide.

With a focus on design, Happy Plugs continued to drive development in fashion tech. 2019 marked a significant milestone with the launch of a collaboration with Saint Laurent, a collection that combined the expression of music with fashion. Today, Happy Plugs continues to challenge the industry with the goal of making everyday life extraordinary through headphones that not only sound great but also enhance your style. Looking forward, the brand emphasizes innovation and sustainability – creating fashion-oriented products with reduced environmental impact without compromising aesthetics.