Higround is a lifestyle and computer peripheral brand that seeks to be the expression of elevated gaming culture. Founded by Rustin Sotoodeh and Kha Lu, Higround creates high-quality peripherals with unique designs that call back to the overarching cultures of fashion, gaming, and technology. Each capsule features a unique collection of items that add personality to computer setups that are known to sell out in an instant. The brand is widely known for collaborations with famed brands such as Attack on Titan, SEGA, and Beats by Dre. In 2021 the brand was acquired by esports giant, 100 Thieves.