Deerma DR035S Electric Kettle with Digital Display

Brand

DEERMA is an innovation-driven brand in the home appliance sector, founded in 2011 and based in Foshan, China, with a focus on products such as handheld vacuum cleaners and stick vacuum cleaners. Since its founding, the company has grown into one of the most scaled consumer brands on the global market, with a clear mission – to improve the quality of life for people around the world through affordable product innovation and modern design. With a presence across multiple international markets and a vision to reach over one billion users globally, DEERMA is a brand with both ambition and substance, particularly within the stick vacuum cleaner segment.

What truly sets DEERMA apart from its competitors is its control over the entire value chain. From in-house research and development to design, manufacturing, and global distribution, DEERMA manages every step internally – enabling rapid product development, consistent quality control, and a cost-efficiency that is reflected directly in product pricing. Manufacturing takes place in ISO-certified facilities with comprehensive testing laboratories, ensuring that every product leaving the factory meets the quality standards customers expect.